6. October 2011
Iams, with founding partner Helen Woodward Animal Center and more than 3,500 animal organizations worldwide, aims to raise awareness of animal adoption and provide food to animals in need.
From October through Jan. 3, 2012 the campaign will try to meet its goal of placing 1.5 million animals in homes. Since its start in 1999, the campaign has contributed to the adoption of 5.8 million pets, according to Iams.